$137.8B U.S. ad spend for top 200 advertisers
Working Not Working, the online freelancers network founded in 2012 by Justin Gignac and Adam Tompkins, has released the results of its recent survey showing the top companies independent creatives would "kill" to work full time for.
Those who made the list comprise a diverse group, from agencies such as Droga5 and Pereira & O'Dell and production shops including Psyop, to media brands (Cartoon Network, Nickelodeon), auto manufacturers (Tesla) and space agency NASA. More than 480 respondents selected 187 companies, the top 46 of which are represented in the chart above.
The most fascinating finding of the poll? "We were a little surprised that only 12 of the 46 companies were ad agencies since, at the moment, almost half of the creatives on Working Not Working are art directors and copywriters," said Mr. Gignac. "With more and more brands creating exciting content on their own, creatives are seeing opportunity almost anywhere."
The idea to do the survey came about last year, when Mr. Gignac and Mr. Tompkins asked the WNW freelance network, "For the right opportunity, would you take a full time job?"
"We really expected maybe half, at most, would be interested in full-time, but we were surprised that almost 80% of respondents were open to it," said Mr. Gignac.
The result inspired WNW to launch not just the poll, but a new offering on the formerly all-freelance platform, TheUnJobBoard, dedicated to finding full-time gigs for WNW members.