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Saatchi, Dentsu Said to Be Participating

Published on .

NEW YORK (AdAge.com) -- Toyota Motor Corp. is conducting a review among its global roster shops for its hybrid-engine vehicle account, said a spokesman for Toyota Motor Sales USA.

Hybrid engines are expanding from the Prius car line to other models. Publicis Groupe's Saatchi & Saatchi and Dentsu, along with in-house agency Delphys, were said to be involved.

In the U.S., the $20 million Prius account is split between Saatchi, Los Angeles, and Dentsu's Oasis Advertising, New York.

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