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TOYOTA TAPS NEW LONDON AGENCY FOR COROLLA EUROPEAN ROLLOUT

By Published on .

NEW YORK (AdAge.com) -- Toyota Motor Europe Marketing & Engineering has named a new Bcom3 Group agency, London-based Magellan, to handle the launch of a new Toyota Corolla model in Europe early next year.

Magellan opened this month with Toyota as its first client. Reiner Erfert, a Bcom3 vice chairman, will run Magellan.

The new agency will draw staffers from Bcom3 agencies Leo Burnett and D'Arcy Masius Benton & Bowles and tap the expertise of Dentsu, a Bcom3 partner and one of Toyota's main agencies.

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