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TRAVEL SITE HOTWIRE TALKING TO AGENCIES

Incumbent Is DiMassimo Brand Advertising

Published on .

NEW YORK (AdAge.com) -- Travel Web site Hotwire is talking with agencies about its account, an executive familiar with the situation said.

Spending could reach $30 million this year.

DiMassimo Brand Advertising, New York, is the incumbent.

A Hotwire spokeswoman said, "DiMassimo is still our agency of record"; she declined to comment further.

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