TURNER NETWORK TAPS TWO AGENCIES FOR AD ACCOUNT

Publicis, Cliff Freeman to Handle Soon-to-Retool TBS Superstation

By Published on .

Most Popular
NEW YORK (AdAge.com) -- TBS Superstation said it awarded its advertising account to two New York agencies, Publicis Worldwide and Cliff Freeman & Partners.

The Time Warner cable TV network is preparing

Related Stories:
FOUR AGENCIES VIE FOR CABLE NETWORK ASSIGNMENT
TBS Reviews Agencies for Brand Relaunch
TURNER CABLE TO AIR RETOOLED 'SEX AND THE CITY' EPISODES
Old Shows Being Reedited Into Advertiser Friendly Fare
for a June 2004 relaunch and had been looking for agencies to help it come up with a new look and distinguish some of its new programming blocks from the competition.

New tagline
Publicis, part of Publicis Groupe, will direct brand-messaging duties, which will include a new tagline; the current line is "That's why they call it Superstation." Independent Cliff Freeman will help promote new shows, which include the syndicated debut of the HBO hit Sex and the City and the CBS comedy Everybody Loves Raymond.

The brand-messaging assignment is a new account, and a spokesman said a variety of agencies had worked on programming promotions, including independent Blue Sky, Atlanta.

The station spent $23.6 million in measured media in 2002 and $15 million between January and August 2003, according to TNS Media Intelligence/CMR. Executives close to the negotiations said the company would spend between $15 million and $20 million on the campaign.

Other participants in the review were Maxxcom-backed Crispin Porter & Bogusky, Miami, and Omnicom Group agencies Goodby, Silverstein & Partners, San Francisco, and Spike DDB, New York.