Patrice Tanaka and Co. was also named to handle public relations, while Susan Grant Lewin Associates will work on other marketing projects. Both firms are based in New York.
U.K.-based Dyson, which
Dyson's European brand has been built around stylish design, the reputation of its high- profile founder/inventor James Dyson and its "Cyclone" technology, billed as the only vacuum cleaner that doesn't lose suction.
"We were impressed from the moment we met them," said Fallon Worldwide Chairman Pat Fallon of Dyson executives in a statement released by the agency. "And the attraction only grew as we learned more about their founder [and] their products."