U.S. Bank Names Carmichael Lynch Creative Agency of Record

BSSP Had Been Handling Creative For the Financial Institution Since 2013

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Carmichael Lynch has been tapped as the new creative agency of record for U.S. Bank following a review.

The Minneapolis-based shop will be responsible for creative, digital, social media, and production for the client. BSSP, also known as Butler Shine Stern & Partners, had been the lead creative agency for U.S. Bank since the Sausalito, Calif.-based shop won the account from Publicis Kaplan Thaler in August 2013. It isn't clear if the agency will remain on some part of the business; a representative for BSSP didn't immediately respond to a request for comment.

"U.S. Bank is that rare client who knows exactly what they stand for, and has a clear, compelling vision that sets them apart," said Carmichael Lynch CEO Mike Lescarbeau in a statement. "Our job is to tell the world how the 67,000 people of U.S. Bank are helping customers of all sizes improve their financial futures by selecting the right banking partner."

According to the statement, U.S. Bank, which is based in Minneapolis, chose the agency because of "the full integration of Carmichael Lynch's services, the power of the creative idea, and a shared belief that people are a company's greatest asset – employees and customers."

"We are excited to partner with Carmichael Lynch to bring our forward-looking, customer-centric vision to life in a way that highlights the strength and stability of U.S. Bank," said Kate Quinn, exec VP-strategy and corporate affairs at U.S. Bank. "We are confident that Carmichael Lynch will help us articulate the U.S. Bank story in thought-provoking and impactful ways across all potential communication channels."

U.S. Bancorp, which operates U.S. Bank, operates 3,176 banking offices in 25 states and more than 5,000 ATMs, according to the company.

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