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UNIPATH TAPS MEDIA KITCHEN, HORIZON

MindShare Was Media Incumbent for Health Products Marketer

Published on .

NEW YORK (AdAge.com) -- Health products marketer Unipath assigned media planning on its estimated $10 million media account to Media Kitchen, New York, a unit of Kirshenbaum Bond & Partners.

Media Kitchen partner Horizon Media, New York, will handle buying.

WPP Group's MindShare, New York, was the incumbent.

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