The creative account had been with Publicis Groupe's Fallon, Minneapolis.
Helped create 'Time to Fly'
Bob Barrie, executive creative director-visual branding, and Stuart D'Rozario, co-president and executive creative director, had worked previously on the United account when they were at Fallon. Both had a hand in the creation of United's "It's Time to Fly" campaign, perhaps best known for its use of George Gershwin's "Rhapsody in Blue."
Messrs. Barrie and D'Rozario left Fallon in November to start their own shop. David Murphy left his post as president, Saatchi & Saatchi, Los Angeles, to join the creatives as co-president and executive director-brand innovation.
Last month United handed $100 million-plus global media-buying and -planning account to Publicis Groupe's Starcom USA, Chicago. Fallon had also been the media incumbent.
Calls to United were not returned by press time. Executives at Fallon and Barrie D'Rozario referred calls to the client.