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Beats Zenith for Consolidated Media Buying and Planning Work

Published on .

NEW YORK (AdAge.com) -- Exxon Mobil Corp. assigned Universal McCann the consolidated $40 million global media buying and planning account for its lubricants brands after a review, the agency said.

The review for ExxonMobil Lubricants & Specialties included incumbent Zenith Media, owned jointly by Publicis Groupe and Cordiant Communications Group.

Universal McCann sibling McCann-Erickson Worldwide handles the global creative assignment for ExxonMobil Lubricants & Specialties. Both agencies are units of Interpublic Group of Cos.' McCann WorldGroup.

Exxon Mobil Corp. is based in Irving, Texas.

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