The review, which began in March, was for a consolidation of all of Nestle's media buying following its acqusition of Ralston Purina.
The review was a
Universal McCann stood to lose $225 million in media business. Nestle had previously consolidated its $376 million media buying account at Universal.
In December, Nestle completed its acquisition of Ralston Purina. It then combined its Friskies brand with Ralston Purina's Pro Plan and Purina O.N.E. to form Nestle Purina PetCare, creating a pet care business with annual revenues of $6.3 billion worldwide and $3.7 billion in North America, making it one of the leading players in the category.