UNIVERSAL MCCANN CUT FROM NESTLE GLOBAL AD REVIEW

$1.5 Billion Account Split Between Zenith, Group M

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NEW YORK (AdAge.com) -- Nestle has cut Interpublic Group of Cos.' Universal McCann from its $1.5 billion global media review and is expected to split the business between Publicis Groupe's Zenith Optimedia, Toronto, and WPP Group's Group M, London, according to executives familiar with the matter.

The Swiss-based food marketer is expected

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to formally make the announcement tomorrow.

Universal McCann had approximately one-third of the account, largely in the U.S.

The decision is another blow to Universal McCann, which lost the Coca-Cola Co.'s $350 million account last year. Meanwhile, General Motors Corp. is reviewing its $700 million media planning and buying account with Universal McCann in Europe, which is shared with Interpublic's Initiative Media.

But in September, SC Johnson consolidated its global business, estimated at $350 million to $400 million, with Universal McCann.

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