The Inrerpublic Group of Cos. agency will work on all of its appliance brands Maytag, Jenn-Air, Amana and Hoover.
According to Taylor
Other competing agencies in the review include incumbent Bcom3 Group's Starcom Worldwide, Chicago; Zenith Media, New York, owned jointly by Publicis Groupe and Cordiant Communications Group; and Aegis Group's Carat USA, Chicago.
Interpublic's Initiative Media North America, Chicago, which handled buying for Hoover, was dropped earlier from the review.
The company's creative advertising agency for the Maytag and Jenn-Air brands continues to be Bcom3 Group's Leo Burnett, Chicago. Interpublic's Carmichael Lynch, Minneapolis, is advertising agency of record for Amana. Hoover's advertising agency is Ten United, Pittsburgh.