Named Promotional Agency of Record

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CHICAGO ( -- Hallmark Cards named Halo Industries' Upshot, Chicago, as its first promotional agency of record.

Upshot will develop integrated marketing programs at the national and local level and coordinate marketing efforts between the greeting card company and its national chain of Hallmark Gold Crown stores, as well as grocery and drug outlets.

Spending on the account, which was awarded without a formal review, was not disclosed.

Bcom3 Group's Leo Burnett USA, Chicago, is Hallmark's general agency of record.