Valspar Paints Puts Creative Biz Into Review

Euro Forced to Part With $35 Million Account Over Conflict of Interest With Dulux

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CHICAGO (AdAge.com) -- Valspar Paints has placed creative on its $35 million account into review.

The business had been at the Chicago office of Euro RSCG, but Euro's London office won global agency of record duties for Dulux late last year, creating an apparent conflict of interest.

Wheeling, Il.-based Valspar is said to be hearing pitches from a number of local shops, including Omnicom's Element 79, Publicis' Leo Burnett, and the Chicago offices of Interpublic's DraftFCB and WPP's Ogilvy & Mather.

Valspar marks the second significant account Euro's Chicago office was forced to part with over a conflict of interest of late. Last year, parent company Havas created a conflict shop dubbed Palm & Havas to handle Anheuser-Busch's Michelob, which had been at Euro, Chicago, after the agency's New York office expanded its relationship with Heineken USA.

Euro's Chicago office still works for Sprint, Kraft Foods, Beam Global Spirits and Barilla pasta in various disciplines.

A phone call to Valspar's public-relations agency for comment was not immediately returned.

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