VERIZON ADDS MCGARRY BOWEN TO AGENCY ROSTER

New York Start-up to Handle Corporate Branding

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NEW YORK (AdAge.com) -- Verizon Communications today announced the addition of New York-based start-up McGarry Bowen to its roster of advertising agencies.

McGarry Bowen will develop corporate brand and image advertising for the telecommunications company. Billings for the account could not be determined at press time.

Verizon's advertising business is split among a number of agencies owned by Interpublic Group of Cos. Verizon in a statement said it will continue working with various Interpublic agencies for advertising and direct marketing services in support of the company's consumer, business and online services. Interpublic's Bozell, New York, handles Verizon Wireless; DraftWorldwide handles direct marketing and Lowe has handled corporate branding, among other assignments.

Lowe relationship 'evolving'
Verizon's relationship

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with Lowe is "evolving, and will evolve," Verizon spokesman John Bonomo said.

An Interpublic spokesman referred calls to the client.

McGarry Bowen was launched earlier this year by John McGarry, a former senior executive of WPP Group's Young & Rubicam, and Gordon Bowen, formerly of WPP's Ogilvy & Mather Worldwide.

According to Taylor Nelson Sofres' CMR, Verizon spent $31 million during 2001 on corporate communications advertising, $7.5 million to advertise its business, personal and residential services, and $50 million on its long-distance offerings.