Kirshenbaum Bond beat out Interpublic Group of Cos.' Bozell, New York, and
The account includes the SuperPages brand yellow pages and the company's online directory resource, SuperPages.com. Account duties include advertising, media planning and interactive and multicultural marketing. Kirshenbaum pitched for that portion of the account with San Antonio-based Bromley Communications, which will collaborate with Kirshenbaum's creative network on ethnic advertising.
"It is not every day that two separate agencies integrate to offer one fluid brand solution," said Ernesto W. Bromley, chairman-CEO of Bromley Communications.
Kirshenbaum's president, Rosemarie Ryan, said, "We are just as excited about working with the people at Verizon as we are about working on their brand."