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FOUR VIE FOR ELECTROLUX REVIEW

Grey, Lowe, JTW, Y&R Shortlisted for Europe, North America Advertising

Published on .

NEW YORK (AdAge.com) -- Swedish appliance marketer AB Electrolux, in a review of its European and North American advertising arrangements, shortlisted four agency networks for its consumer and corporate business.

They are: Interpublic Group of Cos.' Lowe & Partners Worldwide; WPP Group's J. Walter Thompson Co. and Y&R Advertising; and Grey Global Group. Grey handles a large portion of the Electrolux account, with Stockholm-based Grey Momentum as its lead agency.

Spending was not disclosed. AB Electrolux markets Eureka brand appliances in North America.

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