VIRGIN ATLANTIC NARROWS REVIEW

Six Contend for Airline's $15 Million Account

By Published on .

NEW YORK (AdAge.com) -- Virgin Group's Virgin Atlantic Airways narrowed the number of shops seeking its $15 million account to six.

The contenders are Interpublic Group

Related Stories:
VIRGIN OPENS REVIEW FOR NEW AGENCY
Parts With Longtime Incumbent CMG Communications
of Cos.' Martin Agency, Richmond, Va., and Mullen, Wenham, Mass.; Omnicom Group's TBWA/Chiat/Day and Merkley Newman Harty & Partners, both New York; WPP Group's Berlin Cameron/Red Cell, New York; and Miami-based Crispin Porter & Bogusky, partly owned by MDC Communications.

The incumbent on the account, CMG Communications, New York, did not participate in the review.

Consultant Roth Associates, New York, is conducting the search.

Most Popular