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VIRGIN ATLANTIC NARROWS REVIEW

Six Contend for Airline's $15 Million Account

By Published on .

NEW YORK (AdAge.com) -- Virgin Group's Virgin Atlantic Airways narrowed the number of shops seeking its $15 million account to six.

The contenders are Interpublic Group

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VIRGIN OPENS REVIEW FOR NEW AGENCY
Parts With Longtime Incumbent CMG Communications
of Cos.' Martin Agency, Richmond, Va., and Mullen, Wenham, Mass.; Omnicom Group's TBWA/Chiat/Day and Merkley Newman Harty & Partners, both New York; WPP Group's Berlin Cameron/Red Cell, New York; and Miami-based Crispin Porter & Bogusky, partly owned by MDC Communications.

The incumbent on the account, CMG Communications, New York, did not participate in the review.

Consultant Roth Associates, New York, is conducting the search.

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