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VIRGIN OPENS REVIEW FOR NEW AGENCY

Parts With Longtime Incumbent CMG Communications

By Published on .

NEW YORK (AdAge.com) -- Virgin Atlantic Airways is looking for a new advertising agency to launch a fresh campaign.

Virgin's John Riordan, vice president of marketing, North America, confirmed he is looking for a new agency, but added that if the right partner came along, the brief may expand to include media buying and direct marketing, but not public relations.

Virgin is planning to spend between $10 million to $15 million on advertising services in 2003.

The airline has hired consultancy Roth Associates, New York, to help it search for a new marketing partner. Virgin is parting ways with longtime agency CMG Communications, New York.

"We are still happy with their creativity and service, but CMG didn't have the depth of resources for future growth," Mr. Riordan said. Virgin's media buying agency is Aegis' Carat.

CMG did not return calls by press time.

Mr. Riordan said he expected to conclude the search by May.

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