Wal-Mart Strengthens Relationship With Saatchi X

Shop Named Agency of Record for Shopper, In-store, Communications

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MONTREAL (AdAge.com) -- Wal-Mart Stores today named Publicis Groupe's Saatchi & Saatchi X agency of record for shopper, in-store and employee communications in an assignment outside its ongoing broader creative and media agency review.
Saatchi X has become a global shopper-marketing network with offices in Arkansas, New York and Europe.
Saatchi X has become a global shopper-marketing network with offices in Arkansas, New York and Europe.

"We have been very pleased with the results Saatchi & Saatchi X has provided us as our in-store innovation partner," Julie Roehm, Wal-Mart senior VP-marketing communications, said in a statement. "By bringing the agency into an AOR arrangement as a roster agency, we believe we can achieve even greater results."

Since 1999
Wal-Mart has worked with Saatchi X and its predecessor since 1999 on a continuing project basis, but this is the first AOR relationship with the shop, based in Springdale, Ark., near Wal-Mart's Bentonville, Ark., headquarters. Saatchi acquired the agency in 2004, and it has since become a global shopper-marketing network with offices in New York and Europe as well.

Saatchi X also serves the Wal-Mart teams of several package-goods clients, including Procter & Gamble Co., General Mills and Novartis.

"By formalizing the partnership with a comprehensive AOR agreement, we are now positioned to accelerate ideas to better connect with [Wal-Mart] associates and customers," Ms. Roehm said.
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