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Watch McGarryBowen's First TV Spot for Burger King

New Agency Creates a 'Refreshed Marketing Image' (Translation: It's Not Creepy)

Published on .

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Courtesy of Burger King Corp.

Burger King's first TV spot from its new agency McGarryBowen will begin airing Saturday , and the fast-feeder is hailing the ad as the start of a "refreshed marketing image, created to appeal to a broader audience."

Translation? After seven years of polarizing campaigns from Boulder, Colo.-based CP&B that included "Whopper Freakout," "Whopper Sacrifice," products such as Chicken Fries and Flame cologne, and the creepy King mascot (whose demise few are mourning), Burger King thinks it's time to get back to the food.

And focus on the food the new ad does. The spot is decidedly unfunny, marketing the chain's new "California Whopper" sandwich with nothing more than a series of close-ups of avocados, lettuce, tomato and onions.

What do you think of McGarryBowen's first ad for BK? Too boring or better than the King? Let us know in the comments below.

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