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WD-40 EXPECTED TO NAME AD AGENCY

Six Agencies in Contention; Out Is Incumbent Campbell Mithun

Published on .

NEW YORK (AdAge.com) -- WD-40 Co. is expected to select an agency this week for its WD-40, Lava and 3-In-One brands.

Spending was not yet set, the company said.

Five West Coast shops, four in Los Angeles and one in San Francisco, and a sixth agency in the Midwest are in contention, said marketing director Rob Fleshier.

Interpublic Group of Cos.' Campbell Mithun, San Diego, the incumbent, is not participating.

Carrafiello Diehl & Associates, Irvington, N.Y., handles other WD-40 brands.

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