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CP&B's Zuncic Takes On Strategy Chief Role at DDB North America

By Published on .

New DDB North America Chief Strategy Officer Eric Zuncic
New DDB North America Chief Strategy Officer Eric Zuncic Credit: Courtesy DDB

About 20 months after taking the helm as DDB North America CEO, Wendy Clark has completed building out her leadership team, with CP&B executive Eric Zuncic filling in the final spot as chief strategy officer of North America.

Zuncic, who held the same role at CP&B for the last two years, will take on the newly created position and move to New York from Boulder, Colo. on Oct. 2. In addition to handling strategy for all DDB North America offices, Zuncic will oversee strategy for Omnicom's dedicated McDonald's agency We Are Unlimited.

"I knew when I joined that I'd need a creative and strategic partner," says Clark, to whom Zuncic will report. Zuncic's appointment comes about six months after DDB appointed Ari Weiss, previously chief creative officer of BBH New York, as its first chief creative officer for North America.

Clark says Zuncic will be the "third leg of the stool" for the agency alongside herself and Weiss.

Acording to Clark, strategy is taking on a bigger role at agencies today. No longer just about brand planning and brand strategy, she says, the role now encompasses business, product and social strategy as well. "The notion of creating an integrated strategic team that's comprised of business, product and social strategists is without question what we're looking to create," she says. "We have parts done and other parts Eric will amplify and adjust."

Clark says Zuncic will also help DDB create a long-term strategy for the agency rather than just one that's a few years out.

Zuncic stood out as the right candidate for the role because of his mix of creative agency and brand experience, says Clark. Prior to CP&B, Zuncic oversaw strategy at Mekanism, where he worked on accounts such as Method, Pepsi and Ben & Jerry's. Before that, he was director of strategy and innovation at the Brand Union and previously worked at Unilever and Geico.

In May, Weiss made his first creative hire since joining the Omnicom agency, bringing on Toygar Bazarkaya, known for his creative work at Havas and BBDO, as the first chief creative officer of We Are Unlimited.

This summer, DDB snagged the creative account for Miller Lite away from 180LA, three months after taking the digital business from DigitasLBi

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