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Western Union Splits with Lowe Lintas

By Published on .

NEW YORK (AdAge.com) -- First Data Corp.'s Western Union Financial Services has severed ties with Interpublic's Lowe Lintas & Partners, New York, Lowe CEO-USA Paul Hammersley said.

Lowe was the agency of record for the $20 million account, but said the client is now looking for a multicultural agency.

"They have changed their strategy. They changed the way they spend their money," Mr. Hammersley said. "There is little left for us to do, and based on that we parted company."

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