The accounts moved without a formal review. Media planning-and-buying will be consolidated at Publicis sibling Optimedia. In 2005, the consolidated brands spent $43.8 million on U.S. media, according to TNS Media Intelligence.
"This is fantastic news," said Gill Duff, president-CEO, Publicis, New York. "Whirlpool is an absolutely terrific client, and we're really excited to start working on their expanded portfolio of great brands."
The Maytag, Amana and Jenn-Air brands had been at another Publicis shop, Leo Burnett USA, Chicago, while KitchenAid was housed at sibling Fallon, Minneapolis.
The New York office will handle brand positioning, strategic planning and creative development and execution.
The consolidation comes two months after Whirlpool's acquisition of Maytag Corp. The Hoover brand was not included in the consolidation; Whirlpool recently announced plans to sell the brand.