Eric Kallman Reunites With Gerry Graf

Old Spice Creative Leaves Wieden for Barton F. Graf 9000

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Award-winning (and soon to be even more award-winning) creative Eric Kallman is joining Gerry Graf's startup agency, Barton F. Graf 9000, as executive creative director, according to Creativity Online.

Eric Kallman
Eric Kallman

Kallman, currently a copywriter/creative at Wieden & Kennedy, Portland, Ore., is half of the team behind the Old Spice campaig, "The Man Your Man Could Smell Like." He and his Wieden partner Craig Allen first teamed in 2005 at TBWA/Chiat/Day, New York, where, together with Mr. Graf and creative directors Ian Reichenthal and Scott Vitrone, they created game-changing Skittles and Starburst campaigns.

The pair joined Wieden in 2008. Mr. Kallman, a San Francisco native, studied journalism and was a local Southern California NPR host before going to ad school and then joining TBWA.

Mr. Graf said he and Mr. Kallman have stayed in touch since they left TBWA, and when Mr. Kallman was in New York recently judging an award show, Mr. Graf proposed that he join his new shop as executive creative director.

Mr. Kallman will join Barton F. Graf 9000 on May 1. The agency now has a full-time staff of eight and works for clients including Kayak, Babyganics, a maker of green and baby-friendly household products, and Diageo, on a project basis.

Mr. Graf hung a banner from the roof of shop's downtown Manhattan HQ to commemorate the occasion.

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