Wieden Installs New Creative Execs at HQ

Fitzloff and Hoffman Continue Steady Rise Through Ranks

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CHICAGO (AdAge.com) -- Wieden & Kennedy's Portland, Ore., headquarters is now under new creative leadership.
Mark Fitzloff
Mark Fitzloff

The shop has named two of its veterans, Mark Fitzloff and Susan Hoffman, as its new executive creative directors, replacing Jelly Helm and Steve Luker.

Key staff member
Ms. Hoffman has worked at Wieden since 1984 on some of its highest-profile accounts, including Nike, Coca-Cola, Microsoft and Heineken. She also helped open the fast-growing global network's London and Amsterdam offices.

Mr. Fitzloff, at Wieden since 1999, most recently served as creative director for the agency's CareerBuilder and Old Spice accounts. Prior to joining Wieden, he worked at Bronner Slosberg Humphrey, the direct-marketing agency that is today known as Digitas, as well as at now-defunct San Francisco agency Anderson & Lembke.
Susan Hoffman
Susan Hoffman

New director for school
Messrs. Helm and Luker will continue to work within Wieden. Mr. Helm will be director of W&K12, the agency's experimental advertising school in Portland, which Ms. Hoffman formerly ran.

Mr. Luker is seeking a new opportunity within the Wieden network.