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Effort to 'Demystify' Drink Down to Two Shops

By Published on .

SAN FRANCISCO (AdAge.com) -- The Wine Market Council, Greenbrae, Calif., has narrowed the search for an advertising agency for a new national TV campaign to two Omnicom Group shops, BBDO Worldwide and TBWA/Chiat/Day, both San Francisco.

The council, hoping to demystify wine selections and encourage consumption, previously tested a campaign from Interpublic Group of Cos.' Bozell Worldwide, Chicago.

The budget for the campaign is undetermined.

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