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Shop Beats Out Cramer-Krasselt for $6 Milllion Account

By Published on .

CHICAGO (AdAge.com) -- Culver Franchise Systems, Prairie du Sac, Wis., has chosen One and All, Minneapolis, to handle its $6 million brand and creative assignment following a review.

One and All bested finalist Cramer-Krasselt, Milwaukee, after the chain parted ways with longtime shop Zillman & Associates, Madison, Wis.

The 150-unit fast-feeder known for its frozen custard and butter burgers becomes the largest client for the shop launched a year ago by former Publicis Groupe's Fallon Worldwide executives Tom Nowak, Mike Lescarbeau and Mike Fetrow. Other clients include RedWing Shoes, Summit Brewing and Lifetime Fitness.

The agency begins work immediately with creative expected to break in February.

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