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WORK INC. LANDS SUPER 8 MOTELS ACCOUNT

Grey Worldwide Was the Incumbent

By Published on .

NEW YORK (AdAge.com) -- Cendant Corp.'s Super 8 Motels said it has chosen Work Inc., Richmond, Va., as its agency.

Billings on the account are estimated at $12 million, based on 2001 measured media figures from Taylor Nelson Sofres' CMR.

MediaCom keeps media portion
The incumbent was Grey Global Group's Grey Worldwide, New York; Super 8 will continue to use Grey Global's MediaCom as its media shop.

Work's first work for the brand will appear next year on TV and radio.

"Our goal was to find a cutting-edge, creative company to help us produce an innovative campaign," John Valletta, Super 8 president-CEO, said in a statement.

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