Abbey Klaassen to Join 360i as Chief Marketing Officer

Moves From Director-Corporate Development and Strategy for Americas at Parent Dentsu Aegis

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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.

Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years.

"When [360i] Chairman Bryan [Wiener] and [CEO] Sarah [Hofstetter] approached me, it seemed like a great opportunity to join a brand that is perfectly positioned for where the industry is headed," said Ms. Klaassen via email. "360i has always been in the business of evolving itself as the industry has shifted—starting with search and social, and recently, taking on media and integrated AOR accounts for brands that want a digitally led approach. It's not afraid of change and, in fact, its ability to address change has been one of its defining characteristics. So that's a pretty cool place to be at a time when there's so much disruption in the industry."

Abbey Klaassen
Abbey Klaassen Credit: Deneka Peniston, courtesy of Dentsu Aegis

As CMO, Ms. Klaassen will oversee marketing, public relations and business development. She'll report into Ms. Hofstetter and will work closely with VP-New Business Ashleigh Young, who recently joined the agency from beauty brand Avon.

At Dentsu Aegis, Ms. Klaassen has served as director-corporate strategy development for the Americas, helping to shape the network's acquisition strategy and identifying new strategic opportunities. Prior to joining Dentsu Aegis she worked at Ad Age for nearly a decade beginning in January 2005. She was named editor in 2010 and ultimately associate publisher, overseeing editorial, content marketing and audience development.

"Abbey has proven she is a strategic thinker, a skilled marketer and a tremendous communicator with a track record for driving growth in a disruptive market," said Ms. Hofstetter in a statement. "We are thrilled to have her join our leadership team to help propel our ongoing growth and expansion as the industry increasingly demands digitally-centric marketing leadership."

Of Ms. Malko's departure, 360i Chairman Bryan Wiener said, "360i would not be the agency it is today without Amanda's contributions to driving our growth and shaping our marketing and communications. The impact she has made throughout the years is undeniable. We know she will be tremendously successful in the next phase of her career."

Ms. Malko said the time is right to explore what's next in her career. "360i has a unique combination of fantastic talent, capabilities and tools to help lead clients into a new age of marketing, and I can't wait to see what they do next," she said.

Dentsu Aegis, which is the name for Dentsu operations outside Japan, includes 360i, Carat, McGarryBowen and iProspect, among other shops.

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