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Y&R Chicago Names Cimino Chief Creative Officer

DDB Exec Known For Work on McDonald's, Anheuser-Busch, Sierra Mist and More

By Published on . 4

Young & Rubicam Chicago has appointed Bill Cimino as its new chief creative officer, succeeding Bob Winter, who is leaving to work in another market.

Mr. Cimino joins Y&R Chicago from DDB Chicago, where he spent the past eight years, most recently as the senior VP-exec creative director and global creative director on McDonald's. He also led DDB's Capital One business and worked on other clients such as Anheuser-Busch, Discover Card, General Mills, Frito-Lay, State Farm and Sierra Mist. At Cannes last year, his team picked up 13 Lions for McDonald's. Other recent awards include a Gold Effie for McDonald's "Rebuilding an Icon: A Love Story" in the Sustained Success category.

In his new post, Mr. Cimino's goal is to keep Y&R a fertile creative hot spot--not just in the Midwest, but in the country. "Chicago has a very dynamic advertising community," he said. "It is critically important that Y&R Midwest plays an important role here," he said. " My goal is ensure that the agency continues to create [world-class work] that will win in a jury room and also in the marketplace. My ultimate goal is for Y&R to be the destination of choice for the most talented creatives out there. "

Among the McDonald's work Mr. Cimino oversaw at DDB is the "Joe and Frank" spot, which he said "remains McDonald's U.S. CMO Neil Golden's favorite commercial." More recently, he steered another beautiful commercial that tracked how far the scent of a McDonald's fry can go.


During his time at DDB, Mr. Cimino was also creative director on the celebrated Anheuser-Busch Bud Light campaign "Real Men of Genius," which still stands as some of his favorite work. "That was really special," he said. "Not because it was the most awarded radio campaign in advertising history, but because I was able to work alongside Bob Winter, John Immesoete and Mark Gross, some of the most talented creatives you'll ever know. I never laughed harder or had more fun in the studio putting those spots together. It was a blast."

Prior to DDB Chicago, Mr. Cimino served as senior VP-exec creative director at Foote, Cone & Belding in Southern California and before that worked at Ogilvy & Mather as a copywriter.

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