According to a Land Rover spokesman, Y&R will assume the account Oct. 10 and will prepare the launch of
Ford Motor Media
The bulk of Land Rover's media buying will remain at Ford Motor Media, Detroit, a Ford-dedicated buyer and subsidiary of J. Walter Thompson USA, Detroit. The spokesman said WPP's Mediaedge:cia will handle media strategy and "some elements of buying."
The deal also includes creative, at Y&R Advertising, and direct advertising services at Wunderman.
The move gives the Y&R network the only piece of Land Rover business it did not control; Young & Rubicam, London, has handled the worldwide account excluding North America for about a year.
GSD&M landed Land Rover's North American creative and media in March 2000, shortly before Ford bought the U.K.-based company. The move to Y&R, which also handles Ford's Lincoln and Mercury brands, had been anticipated.