Y&R PICKS UP $50 MILLION LAND ROVER ACCOUNT

Shift From GSD&M Consolidates Global Business With WPP Network

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BOSTON (AdAge.com) -- Ford Motor Co. today will shift its $50 million North American Land Rover account from Omnicom Group's GSD&M, Austin, Texas, to WPP Group's Y&R Cos., Irvine, Calif., according to people close to the situation.

According to a Land Rover spokesman, Y&R will assume the account Oct. 10 and will prepare the launch of

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the all-new, three-door Freelander sport utility in late 2002.

Ford Motor Media
The bulk of Land Rover's media buying will remain at Ford Motor Media, Detroit, a Ford-dedicated buyer and subsidiary of J. Walter Thompson USA, Detroit. The spokesman said WPP's Mediaedge:cia will handle media strategy and "some elements of buying."

The deal also includes creative, at Y&R Advertising, and direct advertising services at Wunderman.

Last piece
The move gives the Y&R network the only piece of Land Rover business it did not control; Young & Rubicam, London, has handled the worldwide account excluding North America for about a year.

GSD&M landed Land Rover's North American creative and media in March 2000, shortly before Ford bought the U.K.-based company. The move to Y&R, which also handles Ford's Lincoln and Mercury brands, had been anticipated.

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