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Y&R RETAINS FORD OF CANADA ACCOUNT

Fought off WPP Sibling JWT for $73 Million Business

By Published on .

DETROIT (AdAge.com) -- WPP Group's Y&R Advertising, Toronto, and its French-language unit, Saint Jacques Vallee, Montreal, have retained Ford Motor Co. of Canada's estimated $73 million account.

The automaker called

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WPP PAIR VIE FOR FORD OF CANADA ACCOUNTS
Incumbent Y&R, JWT to Pitch for Business Worth $73 Million
the review earlier this year, pitting Y&R against WPP sibling J. Walter Thompson, Toronto.

The account encompasses national and regional dealer creative and media.

JWT previously held the account before Y&R won it a decade ago.

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