|Weight Watchers sales continue to decline.
Dropped Seiden Group
Weight Watchers split this summer with its creative agency, Seiden Group, New York, in order to look for a larger agency.
Boston-based consultant Pile & Co. managed the review.
The popularity over the last year of the Atkins and South Beach diets has hurt Weight Watchers and its diet-plan competitors including Jenny Craig. (In June, Jenny Craig named Y&R sibling JWT as its agency.) During its recent third-quarter earnings call with analysts, Weight Watchers executives said the company had seen attendance at its weight-loss centers in North America continue to decline, albeit more slowly than in its second quarter.
Move to accommodate low-carb
In August, Weight Watchers introduced a new Core Plan diet designed to accommodate those on carb-restrictive diets. The company had not substantially innovated beyond its points-based portion-counting system since launching that plan in 1997.