Y&R Brands beat out four other undisclosed
The change comes amidst trying times for the golf equipment company. Callaway has suffered from disappointing sales of its premier product, the Big Bertha model driver, and last month lowered its earnings guidance for the second quarter and the rest of the year. Callaway is also suffering from continuing losses from Top-Flite Golf Co., the golf ball-making subsidiary it acquired last year.
Y&R Brands will handle golf club and golf ball marketing and will immediately begin developing integrated creative campaigns, Callaway's president and chief operating officer, Patricia Hutin said.