NEW YORK HOTEL TAPS INDIE FOR CREATIVE ACCOUNT

WarrenKremerPaino to Handle $2 Million Assignment for Palace

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NEW YORK (AdAge.com) -- The New York Palace Hotel has awarded its $2 million creative account to WarrenKremerPaino Advertising, New York, the hotel and the agency said.

WarrenKremerPaino beat out several other undisclosed New York agencies.

Loyalty packages
WarrenKremerPaino's first order of business will be to launch the Palace's 2004 rewards initiative, including loyalty packages aimed at frequent customers. Other offers will include special weekday and weekend incentive packages.

"Our main criteria in the agency selection process was finding a highly skilled partner experienced in communicating to our kind of upscale guests," said Doerte Lau, marketing director for the New York Palace.

Situated on Madison Avenue, between 50th and 51st Streets, the New York Palace blends the opulent Villard Mansion, built in 1882, and a contemporary 55-story tower constructed nearly 100 years later.

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