Omnicom Media Group has hired Grey Chief Digital Officer Zachary Treuhaft to serve in a senior role at its new Procter & Gamble agency, according to people familiar with the matter. His specific role is not yet clear.
The Omnicom media agency network declined to comment.
Omnicom Media Group, the big winner in the P&G review, announced plans late last year to launch a third agency network for which P&G would be the charter client. The group still hasn't announced a name or leadership team for the shop. However, Scott Hagedorn, most recently the CEO of Omnicom's digital and data group Annalect, is a likely contender to lead the agency, according to people familiar with the matter.
According to Grey's website, Mr. Treuhaft joined the WPP agency in 2013 to grow and deepen the agency's digital offering across Grey's portfolio, including developing the agency's capabilities in digital strategy and execution. Prior to Grey, he was managing director of the New York office of WPP's VML.
In addition to Mr. Treuhaft, Omnicom has tapped Deutsch Chief Marketing Officer Tara Levine to serve in a senior role at the new agency, said people familiar with the matter.
Grey commented on Mr. Treuhaft's departure in an internal memo: "He leaves with our heartfelt thanks for a job well done and best wishes for continued success," wrote the agency. "Zak joined us as Chief Digital Officer in 2013 and has played a vital role in integrating our digital offering into all aspects of the agency, above and beyond just digital production. This effort has been a success and has been largely completed. That said, we are committed to enhancing and expanding our digital offering…Digital remains a key priority: pursuing new digital business and integrating it into every account. The deep bench strength we have in place will serve us well in the years ahead."
"We have no immediate plans to hire a new CDO," said a Grey spokesman. "We have a senior team of people in place."