Zenith Media Nabs Chunk of Twentieth Century Fox's Media Account

Publicis Shop to Handle North American Buying and Planning

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A correction has been made in this story. See below for details.

NEW YORK (AdAge.com) -- Twentieth Century Fox Filmed Entertainment has awarded its North American media-buying and -planning account to Zenith Media, part of Publicis' Groupe's ZenithOptimedia Group in North America, the marketer said today.
Twentieth Century Fox spends about $1 billion in media on an annual basis, but not all of that will be managed by Zenith.
Twentieth Century Fox spends about $1 billion in media on an annual basis, but not all of that will be managed by Zenith.

A decision has not been made on the international portion of the account, according to Twentieth Century Fox.

MindShare out of global
WPP Group's MindShare and Aegis Group's Vizeum also competed for the global business. MindShare, according to executives close to the situation, is no longer involved in the competition.

MindShare and ZenithOptimedia referred calls to the client. Vizeum did not return calls.

Prior to the review, Twentieth Century Fox worked with a number of media agencies around the globe, including MindShare.

Twentieth Century Fox, owned by News Corp., spends about $1 billion in media on an annual basis, but not all of that will be managed by Zenith. The review, managed by agency consultancy Select Resources, Santa Monica, Calif., was undertaken to consolidate online and offline media buying and planning under the control of one agency, including domestic network TV.

Some duties stay in-house
But other duties, such as newspaper-buying responsibilities, will continue to be handled by an in-house agency, as will some planning duties, according to a brief issued by Select Resources in August.

The account involves media expenditures for movies, home entertainment and programming from Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, Fox Animation and Twentieth Century Fox International.

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Brooke Capps and Alice Z. Cuneo also contributed to this report

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CORRECTION: An earlier version of this story incorrectly reported that Twentieth Century Fox's network TV buying would be handled by an in-house agency. Those duties will be handled by Zenith.
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