ZENITH OPTIMEDIA GETS $20 MILLION FERRERO MEDIA ACCOUNT

Advertiser of Tic-Tac Mints and Nutella Chocolate Spread

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NEW YORK (AdAge.com) -- Ferrero USA has selected Zenith Optimedia Group, part of Publicis Groupe, to handle its $20 million U.S. media planning and buying business, according to sources close to the account.

Ferrero USA, which markets mint brand

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Tic-Tac and chocolate spread Nutella, had also placed the creative portion of the account into review. That review has yet to be decided.

McCann-Erickson
Interpublic Group of Cos.' McCann-Erickson and Universal McCann had handled the creative and media, respectively. The media review came down to Zenith and WPP Group's MindShare. In Europe the media business is split between Zenith Media; Carat, part of the Aegis Group; and MindShare.

According to TNS Media Intelligence/CMR, Ferrero spent $20 million in measured media in the U.S. between January and November 2003 and $34.6 million the previous year.

The media review was conducted by Compass Communications, Tarrytown, N.Y. Select Resources International, Santa Monica, Calif., is handling the creative review. Arnold Worldwide, New York, part of Havas, is one of the contenders, along with other undisclosed shops.

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