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NEW YORK (AdAge.com) -- LG Electronics' Zenith Electronics Corp. is talking to at least four agencies.

Spending estimates for the account are disputed, but run as high as $30 million. Zenith declined to comment.

It's believed the pitch includes independent Kirshenbaum Bond Partners WPP Group's J. Walter Thompson; Interpublic's Hill, Holliday, Connors, Cosmopulos; and Avrett, Free & Ginsberg, all New York.

Incumbent Cramer-Krasselt, Chicago, is not participating. A decision is expected by the end of November.

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