The review included an undisclosed number of agencies. The automaker began talking to agencies in November.
Brian Bolain, national manager overseeing marketing for Scion, is in Japan and unavailable for comment.
Annual media spending is
Toyota will start selling two Scion models in June in California and expects to be national in June 2004. Scion's first two models will be priced under $16,000.
Zenith already handles Toyota and its sibling Lexus brands. Independent Attik, San Francisco, has Scion's creative account, and Dentsu's Oasis, New York, handles the online account.