Zipatoni to Be Folded Into Sibling Rivet

Interpublic Bolsters Agency Network That Once Serviced Conflict Accounts

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CHICAGO (AdAge.com) -- The Zipatoni agency brand is now history.

The 22-year-old St. Louis shop -- best known for zany promotions and retail work -- is being folded into Interpublic Group of Cos.' sibling Rivet, the shops announced today. Toronto-based FCB Direct is also folding into Rivet.
Another agency brand bites the dust.
Another agency brand bites the dust.

The moves bolster a shop that was formed in 2006 primarily to help newly merged Draft and FCB handle conflict accounts such as Verizon and Qwest. But since then Rivet has morphed into a full-service agency brand and today's moves will bolster its promotional, shopper and digital offerings.

"We're very excited to add two top-notch agencies to our brand," said Lor Gold, global managing director and chief creative officer of Rivet. "Not only do both of these agencies offer some of the best marketing-services solutions in their respective markets, but they bring an incredible amount of talent to Rivet."

The new Rivet, based in Chicago, will boast about 325 employees in offices in New York, London, Toronto, San Francisco and St. Louis. Major clients include Nokia, CVS, Visa, eBay, Kellogg and Beam Global Spirits & Wine.

Rivet also announced the leadership of its expanded network, naming Kathryn Lewis president of Rivet San Francisco; Brad Fuller exec VP of Rivet St. Louis; Marie-Josee Vinet managing director of Rivet Toronto; and Nick Jones and Tracy Faloon senior VPs and global group account directors of Rivet London. Mr. Gold will supervise the Chicago and New York offices.

The moves are effective Jan. 1.
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