One of the things that will be interesting to watch in 2010 will be the potential obviation of company appellations- like digital agency, full service agency and digital production company and the degree to which digitally-centered shops of all stripes gain a bigger share of clients' hearts. With that in mind, Big Spaceship, a shop that has always defied easy categorization, will be one to watch in 2010.
The company, which in recent years has done high profile agency-affiliated work like HBO Voyeur has expanded in directions strategic, creative and technological and in 2009 seemed to have capitalized on an open, entrepreneurial approach to work and its own identity. Last year the Spaceship did everything from spearhead a huge Second Life UX redesign and the launch of Paramount/Lions Gate/MGM movie site EPix to develop The Next Move, a lauded mobile app for Urban Daddy that recommends nightlife venues based on location, companions, mood and other factors. The shop also worked with Microsoft and Victoria's Secret to create an online experience for the VS Fashion Show, a multi-player game for Sony Pictures' Terminator Salvation and more. The company also gained attention for some of its proprietary efforts, like Pretty Loaded, an online archive of web loaders that's had nearly half a million unique visitors.
Pretty Loaded was pretty successful
Of course, the agency took a significant step forward with the win of Wrigley's digital account (the business is shared with Firstborn and EVB) and it's also developed a strategic partnership with Activision and another major marketer (the shop's even been the subject of a Harvard Business Review case study on next level growth). All of which will likely see Big Spaceship, like our agency of the year, move into some interesting new territory in the coming years.