Whatever the opposite of resting on one's laurels is, CP+B does it, every year. The agency once again earned its status as game changing idea place in 2009, with things like Whopper Sacrifice for Burger King, which had so many people ditching their Facebook "friends" (nearly 234,000 sacrificed) in favor of the famed sandwich, that Zuckerberg et al finally had to step in and spoil the fun. The shop did its rabble rousing duty with the controversial Whopper Virgins campaign, which had people in far flung locales sampling BK beef for the first time and then created "Flame," allowing BK fans to douse themselves in eau do boeuf.CP+B harnessed Twitter and employee knowhow with Twelpforce
For Best Buy, the agency created Twelpforce, allowing consumers to tweet questions to BB employees. In addition to unleashing cute Kylie, the photo forwarding tot, CP+B also helped Microsoft make hay out of forward momentum created by the critical success of Windows 7 with a series of ads that has proud PCs asserting "Windows7 was my idea." The shop appropriated the celebrity gossip mag aesthetic for Old Navy, creating a cast of Supermodelquins that appeared in stores, in spots and in the online Old Navy Weekly. There was more, including a Washington road trip for electric motorcycle maker Brammo, and a facial profiler and a nicely updated version of a classic spot for Coke.2009 also saw CP+B expand its European presence with the acquisition of Swedish digital player Daddy.