Agency Honor Roll - Goodby Silverstein & Partners

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We'd say another year, another remarkable body of work from Goodby Silverstein & Partners. Only it wasn't just another year, which made Goodby's creative contribution that much more remarkable.

The SF powerhouse added a wad of new business including eBay, Yahoo, Fritos, Lipton, Dickies and Sierra Mist among others and also won top agency slot on the Creativity Awards Report by a mile - earning points for a huge range of work including the Comcast "Rabbit" spot, the web adventure Hotel 626 for Doritos, the browser-quaking Shakeit for Nintendo Warioland, Help the Honeybees, an integrated campaign with a heart for Haagen Dazs, the culturally penetrative "There Can Only Be One" campaign for the NBA and more. For its interactively inclined ways, the shop also earned Digital Agency of the Year honors at Cannes.

In 2009, Goodby maintained its creative standard, sharpened its digital discipline and all round demonstrated why it's consistently one of the best agencies anywhere. Real time and data visualization were among the most discussed web/culture talking points of the year and Goodby harnessed both, stylishly, for client Sprint. With the Now Network campaign, the agency made Sprint all about real time data, with things like the Now widget and a TV campaign that stood out for its clean, modern combination of dynamic data viz and dry humor.

Goodby was out in front of one of the other big things of 09- augmented reality. The agency created one of (if not the) first AR applications as part of GE's Plug into the Smart Grid site. Later in 09, it used the tech to bring rock concerts to the back of chip bags for Doritos' Late Night flavors.

The shop also used the Super Bowl to dramatic effect - exploiting that singular audience opportunity to tout compelling, real world marketing initiatives. For Denny's, Goodby created a funny spot to promote the restaurant chain's offer of a free Grand Slam breakfast to all comers (and also gave the world the immortal Nannerpuss). Two million got the message and showed up for their day's worth of free calories. And the agency helped departing client Hyundai achieve sales gains with its Hyundai Assurance spots. Goodby also followed up admirably on the successful Hotel 626 for Doritos with a scarier scarefest Asylum 626, brought back Milk spokesman White Gold, who topped last year's performance with a rock opera, Battle for Milkquarious, which helped sell milk and support California high schools' arts programs, created humanizing spots for Comcast, innovative banners and entertaining spots for eBay and much, much more.

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