Goodby had what you might call a notable new business year in 2010, picking up, sans review, the landmark American account, Chevy, this spring. The coup spawned, finally, another Goodby office, in Detroit (which is itself one of the most exciting things about the win – imagining how a place like Goodby could help re-imagine that troubled town). In other news, the agency kept turning out a wide array of work, for Adobe, Commonwealth Bank, Cheetos, HP, Haagen Dasz, new client Logitech, the NBA, Sierra Mist, Sprint and others, including, of course, Milk. The latest round of milk madness had the agency create the no-too-far away land of Mootopia, where the white stuff flows and citizens' biggest problems are hair glare and unhappy dentists.
For Adobe, GSP created the Digital Museum of Digital Media, a virtual space designed by architect Filippo Innocente and built by Unit9 showcasing the latest in emerging media. Meanwhile, simple ads declaring We <3 Apple made Adobe appear confident and open in the face of Apple's dictatorial stance in the Flash/HTML5 fracas. For HP, the agency built a site the virtual height of Kilimanjaro and allowed visitors to track the progress of a group of so-con celebs climbing the real thing. A Sprint highlight had the agency doing product design, creating an 4G case to allow iPad users to carry their Apple device and a Sprint Overdrive Mobile Hotspot. The shop turned its campaign for the Dali Museum into a revenue generator and a cultural conversation hub with a Hipstamatic app that lent the artist's surreal flair to photos.