A-List: Pereira & O'Dell

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In 2010, barely two-year old shop Pereira & O'Dell was named Ad Age's small agency of the year, won a big handful of new business, announced expansion to New York, scored a top-selling iPhone app and became a San Francisco music and cultural destination. Though created by two digital veterans POD sidestepped the label digital agency, emphasizing a more integrated, idea-first approach. That philosophy has been manifest in the wide array of work coming out of the shop. The agency scored a massive viral hit a the close of 2009 with Sexy Pilgrim for client Muscle Milk. The shop followed up that delightfully cheesy performance with an AR- and Shaq-enhanced bottle.

For Corona Light, the agency leveraged Facebook and human vanity for a campaign that exchanged fans' Facebook Likes for the chance to see their mug on a Times Square billboard. An integrated, ongoing and creativity-driven initiative for Lego includes a social-media enhanced online hub of inspiration, the Click Community, excellent short films and an iPhone app (downloaded 2.5 million times) that gives photos a Lego brick look. The shop created a data-driven site for new client, electric car company Coda and initiated its own World Cup IP with the Pocket Vuvuzela.

To extend its creative footprint beyond advertising and contribute to the social and cultural well-being of its SF home, the agency also turned its unique ground floor space into a music and event venue, the Barrel House, which as hosted paries and fundraisers with performances by artists like We Are Scientists, Tommy Guerrero and Wyclef Jean.

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