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Creativity Innovators of the Year 2013: Ogilvy & Mather Brazil

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2013 no doubt would not have had as much creative sparkle without the work of Ogilvy & Mather Brazil. The agency debuted one of the year's-- and one of Unilever's -- best campaigns, Dove's "Real Beauty Sketches." The highly decorated effort lifted the veil on female self-image by hiring an FBI sketch artist to draw a group of women--first, as they saw themselves and then, how others viewed them. The difference in perception, of course, was startling, and brought a wonderful refresh to the already successful "Real Beauty" lineup.

On a different tack, the agency looked at beauty care from the male perspective, with the hilarious "Slow" ad that imagined lustrous hair cliches from typical shampoo ads on the completely incongruous stage of the male scalp.

The agency earned more kudos for its surprising campaign marrying soccer fans and organ donation for Sports Club Recife, a Brazilian soccer club. The "Immortal Fans" campaign turned the extreme passion of the club's fans into a conduit for organ donation. Ogilvy Brazil gave the fans special organ donor cards as a way they could ensure their hearts would continue beating for their teams, even well after death. The result was an increase in the country's organ donations by 54% -- as well as a Promo Grand Prix at Cannes.

Other stunts were just plain fun--Ogilvy Brazil delivered another Cannes promo winner for language school Red Balloon, which turned 8-13 year-olds-into Twitter grammar cops who called out the misspellings and bad language of celebrities on the social platform. On the other end of the spectrum, the shop tapped a molecular gastronomist to create strange hybrid fruits to "illustrate" the mixing capabilities of the Philips Walita Avance blender.

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